About Us

Our “Digital Toolkit” is specially designed to help the ambitious owners of plumbing and heating, electrical, gardening, decorating, home improvement and all trade businesses to really GROW! Want to find out if we can help you?

About Build My Trade Business

Welcome! Our sister company, Web Design and SEO Company Limited, was founded in 2015 by Diana Crabtree. Since then, we have grown to have a team of friendly, highly talented and result-focussed individuals who love helping our clients across the UK to grow their businesses. Due to our success in helping our trades clients, we developed the Trades Digital Toolkit, delivered by our “Build My Trade Business” (BMTB) Team.

About Us - About our company, the Trades Digital Toolkit & the Build My Trade Business Team - Build My Trade Business

BMTB’s Mission

“To be the partner of choice for UK trades business owners wanting to grow their business – by helping them to make the most of their online presence”.

About Us - Exterior of our office - Build My Trade Business

About us – What We Do

The sole purpose of our “Build My Trade Business” team is to help the owners of trades businesses, like plumbers, electricians, gardeners & landscapers, decorators, builders, roofers, plasterers, conservatory installers, carpenters & joiners (sorry if we’ve missed your trade, but we want to help you too!)…to transform their businesses. We do this by helping them make the most of their online presence. This includes:


Understanding your business & creating professional branding & messaging that targets your “ideal customers” focusing on your preferred services & locations & ensuring they see clearly why they should choose you.



Using the above to create your new website – optimised for phones, tablets & PCs – & designed to be found high on Google in your area for your key service/s. Training you to update the website – if you have time!



Giving your Social Media & Local SEO (Search Engine Optimisation) a good kick start!



Helping you to understand what you can do yourself & what we can help with ongoing.


BMTB’s Vision

“To help UK trades business owners accelerate their business growth!”.

A Message From Diana, Our MD

Hello, & a very warm welcome to “Build My Trade Business”.

I started the Web Design and SEO Company – the award-winning sister company of “Build My Trade Business” in 2015 as a part-time venture. I had always wanted to have my own business, and at the age of 50 thought “now or never”!! I started 1 day a week (plus evenings & weekends!) at first & gradually built the business up over the years to where we are today. We now have an amazing team, we own our building & we are lucky to work with fantastic clients who really appreciate what we do – always nice!

I cannot say that it has been easy, though. Like you & all small businesses, I need to keep a very close eye on the order book & cash flow at all times. And on everything else – running a business has proved to be a real juggling act & one that requires long hours & huge commitment & drive. Especially with a young family & a dog!

I decided that I really wanted to scale & grow the business for my family & team, so took a good look at our business model. We have worked with loads of trades businesses over the years, and have achieved huge success for them. So, I decided to make this the focus of our New Business sales & marketing moving forwards.

about us - diana crabtree - build my trade business

I found that many trades business owners are driven & ambitious like me, want to grow their business without killing themselves & work all hours, have families who are so very important to them – who they would love to spend more time with, & are trying to juggle 100 things (maybe a slight exaggeration!).

So, I decided to focus all of our New Business attention on winning & working with Trades Business Owners & the team & I used all of our knowledge & experience to design the really simple & effective, 9 step process: “Trades Digital Toolkit”.

Check out the recent article on Plymouth Live, & then if you think we might be a great fit, please book a call with me – I would love to get to know about you & your business & see if we can help you!

Thanks, Diana 🙂

about us - team photo - build my trade business